The London Golf Show has appointed a new member to its management team for the new look show at Earls Court this November! Ian Mullins joins the team as the new Marketing Director from August 2011.

Mullins’s role will be to develop a complete brand strategy for the show, ensuring the show is both appealing to the exhibitors and the wider golfing public alike. His immediate task will be to develop strong relationships with our ticket partners, journalists and our sponsors. In addition, he will be responsible for our advertising creative and our online/website presence and he will also work closely with Sales Director Dean Vickerman in order to promote the new look show to exhibitors.

Mullins brings with him 18 years marketing experience gained in media agencies (including MediaCom and Carat), Client Side (Navman/Mio) and has worked closely with creative agencies such as M&C Saatchi. He has worked with some of the worlds most respected brands in the UK such as Emirates Airlines, Hitachi, Express Group Newspapers.

He is also the driving force behind social golf networking TheSocialGolfer.com Damian Benstead, Managing Director of The Golf Show Group said “We are thrilled Ian has agreed to join the team. He will give us a real focus for our marketing over the coming weeks and months in the run up to the show. We believe he will add new thinking across a number of disciplines and we look forward to working with him. He went on to say “Ian completes what we believe is now a very strong team to take the London Group Show brand forward and we are very excited about this years show”

This year’s show is designed to provide a truly interactive experience for golfers of all ages with informed expert advice, PGA tuition, Celebrity guests, Driving ranges, Custom fitting, Club testing, Simulators and the latest golf gadgets. Supported by some of the biggest and best household names in golf, you can test and buy the newest equipment including Callaway, Taylor Made, Wilson, Yonex and Mizuno.

There will also be Trick Show displays, Competitions, Prizes, Cars, the latest Fashions as well as plenty of fun for golfers who wish to indulge their senses, skills and passion…… The Earls Court show will allow visitors to win prizes worth tens of thousands of pounds across the weekend AND everyone buying advance tickets to the show will also receive a £50 Your Golf Travel voucher to spend on their next overseas golf holiday. Other show partners already confirmed include The Internet Golf Store, Monarch Airlines, Lexus, Fractions and The Westwood Academy.

Announcements on the full list of sponsors and major brands will be made soon. For more information on The London Golf Show and booking a stand please contact the Golf Show Group on 01732 836100 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or This e-mail address is being protected from spambots. You need JavaScript enabled to view it Follow us on Twitter

Now in its 7th year, its with great pleasure we can announce The London Golf Show is moving to Earls Court on November 11th-13th 2011! However, the show also sees a new look as well as well as a new venue….

This year’s show is designed to provide a truly interactive experience for golfers of all ages with informed expert advice, PGA tuition, Celebrity guests, Driving ranges, Custom fitting, Club testing, Simulators and the latest golf gadgets. Supported by some of the biggest and best household names in golf, you can test and buy the newest equipment including, Callaway, TaylorMade, Yonex, Wilson and Mizuno via our show retail partner The Internet Golf Store.

In addition, there’ll be Trick Show displays, competitions, prizes, cars, the latest fashions, retail advice, as well as plenty of fun for golfers who wish to indulge their senses, skills and passion…… Damian Benstead, Managing Director of the show added: “When the London Golf Show launched at Excel in 2005 it was hugely popular within the industry. But it was time to move on and we believe that the new venue will attract even more visitors.” He went on to say “With the whole golf industry having survived some extraordinary challenges in the past few years, we also see this years show as a great way to shape the future of the sector and attract even move adults and kids to the sport.

Also there are a lot of golfers close to the west side of London that have not been to one of our show!” “The changes taking place will reinvigorate an internationally recognised and established brand and provide exhibitors with a dynamic platform to showcase their new products to golfers and media in and around the capital,” said Benstead. Colin Brunton, CEO of the Golf Show Group said “Earls Court is excellently served by the underground and rail network. In addition to this, many of our exhibitors have been pressing for a change of location to tap into the new markets that are best served by the new venue. In addition, we have been excited by the support and operational possibilities afforded by the site and its executive team,” he added.

The Earls Court show will allow visitors to win prizes worth tens of thousands of pounds across the weekend AND everyone buying advance tickets to the show will also receive a £50 Your Golf Travel voucher to spend on their next overseas golf holiday. Other show partners already confirmed include The Internet Golf Store, Monarch Airlines, Lexus, Fractions and The Westwood Academy.

Announcements on the full list of sponsors and major brands will be made soon. For more information on The London Golf Show and booking a stand please contact the Golf Show Group on 01732 836100 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or This e-mail address is being protected from spambots. You need JavaScript enabled to view it Follow us on Twitter